Agromed appoints Japan Nutrition as distributor for OptiCell® in Japan

Singapore, 7 November 2017 - Agromed Austria, a leading provider of premium natural feed additives, has signed a distribution agreement with Japan Nutrition (JNC), under which they will actively market OptiCell® to the livestock industry in Japan.

“There is significant market potential for the OptiCell® products in Japan and JNC is no doubt a strong local partner for the Japanese market,” commented Helmut Grabherr, CEO of Agromed.  “With their established distribution network and excellent reputation in the industry, we believe JNC can help us achieve impressive business growth in the Japanese market.”

Masashi Enokida, Supplement Business Unit in JNC, said, “It is our honour to be the official distributor of OptiCell® in Japan.  As a proven and safe source of insoluble fibre with its additional unique fermentable component, OptiCell® will be an excellent product to bring to our discerning customer base who are seeking maximum animal performance for their customers.”

“This strategic partnership between Agromed and JNC will bring the benefits of OptiCell® to the important Japanese livestock feed market segments including petfood, swine, broiler, layer and calf feeds,” said David Saunders, CEO of LinkAsia Partners.

OptiCell® is a natural lignocellulose product which offers a very competitive value proposition with proven performance benefits at a cost comparable to other fibre sources.  With a well-balanced combination of fermentable and insoluble fibre contents, OptiCell® is well recognized as a valuable, high density dietary component for modern feed programmes.


About Agromed

Agromed is a leading provider of premium natural feed additives based out of Austria. Based on a philosophy of producing natural products for natural nutrition that yet meets today’s stringent demands for efficacy and quality, Agromed is committed to innovation and production of quality feed additives.  Agromed has an established network of partners and distributors around the world, serving its growing customer base.

For more information, visit

About Japan Nutrition

Japan Nutrition Co., Ltd (JNC) is one of the largest premix company in Japan. We produce Vitamin and Mineral premix for customers. Also, we sell many kinds of functional feed additives and combine those ingredients for each livestock, stage, and customer. 

For more information, visit us at

About LinkAsia Partners

LinkAsia Partners Pte Ltd, a private company incorporated in Singapore, represents global manufacturers in the feed and food ingredient sector in Asia Pacific.  A dedicated regional team with headquarters in Singapore support channel partners and leading food and feed ingredient companies to bring evolutionary concepts and products to the market.  For more information, visit LinkAsia Partners at