Agromed appoints Zagro as distributor of OptiCell® in Vietnam

Agromed committed to grow in Vietnam

Singapore, 3 October 2012 - Agromed Austria, a leading provider of premium natural feed additives, today announced a new distribution deal with Zagro to support its growth plans in the Vietnam market.  This new partnership is expected to drive stronger market position for OptiCell® in Vietnam, and elevate product and brand awareness.

Helmut Grabherr, CEO of Agromed Austria said, “This new partnership will reinforce Agromed’s commitment to Asia as we extend our global reach to this rapidly growing region.  Vietnam is a vital market for us and we are pleased to partner with Zagro, a market-leading company with a professional team and strong distribution network in the livestock industry.”

Zagro Vietnam Sales Team said, “We are delighted to be appointed distributor of OptiCell®, a valuable dietary fibre that is creating waves in many feed markets.  The addition of this performance product to our product portfolio offers our customers a premium product with quality satisfaction.  Plans are already underway to market this proven lignocellulose product which is highly beneficial for animal gut health and digestion.”

“Agromed has built up a healthy reputation globally with its exceptional quality products that are natural, effective and consistently delivering the desired results.  Developing the important Vietnam market with the support of Zagro will extend this success as more customers get more animal performance benefits from this valuable product’, said David Saunders, CEO of LinkAsia Partners.

OptiCell® is a natural lignocellulose product which offers a very competitive value proposition with proven performance benefits at a cost comparable to other fibre sources.  With a well-balanced combination of fermentable and non-fermentable fibre contents, OptiCell® is well recognized as a valuable, high density dietary fibre source for modern feed programs.


About Agromed

Agromed is a leading provider of premium natural feed additives based out of Austria. Based on a philosophy of producing natural products for natural nutrition that yet meets today’s stringent demands for efficacy and quality, Agromed is committed to innovation and production of quality feed additives. Agromed has an established network of partners and distributors around the world, serving its growing customer base.

OptiCell® is a natural lignocellulose product made from fresh wood. With a high crude fibre content, OptiCell® is a valuable dietary fibre source. OptiCell® has a well-balanced combination of fermentable and non-fermentable fibre contents.  The positive effects of OptiCell® show:

  1. Optimal peristalsis of the small and large intestine

  2. Prebiotic effect in the large intestine contributing to a higher lactic and butyric acid production

  3. Higher water absorption and drier faeces

  4. Binding of pathogens

All together, the positive effects result in better gut health and positive influence of digestion.

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About Zagro

Zagro has been leading the manufacturing market for more than 50 years in Asia Pacific. As a manufacturer and distributor of Animal Health, Crop Care and Public Health products, we started off in 1953. The company was brought public on the Singapore Stock Exchange in 1996. Zagro has expertise in the manufacture and distribution of a wide range of nutrition and products for Animal Health, Crop Care and Public Health. These include Vitamin and Mineral Premixes, Medicated/Non-Medicated Feed Additives, Medicated/Non-Medicated Water Solubles, Oral Liquids, Disinfectants, Ectoparasiticides, Pest control products, fertilizers, fungicides, insecticides, herbicides, seeds and nutrition products, all of which help agriculture farmers ensure that their livestock and crop are protected against diseases, as well as providing a wide spectrum of high quality solutions. Headquartered in Singapore, Zagro’s presence is felt in more than 50 countries. Zagro’s Vision is to always build long-term solutions to an ever increasing demand for higher quality products for our global customers.

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About LinkAsia Partners

For more information on LinkAsia Partners, please email or visit