Agromed appoints EFEV as distributor for China market

- Partnership marks Agromed entry to China market

Singapore, 6 December 2011 - Agromed Austria, a leading provider of premium natural feed additives, today announced a distribution agreement for China market with EFEV Group, a leading company in distribution of feed additives and animal health products in China. This new partnership will enable Agromed to enter and develop the China market as part of its expansion plans in Asia Pacific.

“We are very excited to have EFEV as our distributor in China, a market with immense potential,” said Helmut Grabherr, CEO of Agromed Austria. “EFEV is highly regarded as a premier provider of quality animal health and nutrition products. Their team is not only professional but technically strong with a solid understanding of the market. Together with their broad distribution network in the region, EFEV is our ideal partner to build the OptiCell® product line in China.”

“It is with much pleasure to be able to represent the OptiCell® in China,” said Hu Hongbin, President of EFEV Group. “With an in-depth experience in the feed and livestock industry, we have our fingers on the pulse of the market needs. High performance products which enhance animal health and performance is key in today’s dynamic marketplace. The addition of OptiCell® products to our portfolio will allow us to offer this outstanding product to meet the demand for a performance dietary fibre source.”

“With EFEV as Agromed’s new distribution channel in China, we expect to increase the OptiCell® brand recognition and develop considerable business opportunities for the product,” said David Saunders, CEO of LinkAsia Partners. “We are on track to further expand Agromed’s position as a leading producer of premium natural feed additives.”

OptiCell® is a natural lignocellulose product which offers a very competitive value proposition with proven performance benefits at a cost comparable to other fibre sourceså.  With a well-balanced combination of fermentable and non-fermentable fibre contents, OptiCell® is well recognized as a valuable, high density dietary fibre source for modern feed programs.


About Agromed

Agromed is a leading provider of premium natural feed additives based out of Austria. Based on a philosophy of producing natural products for natural nutrition that yet meets today’s stringent demands for efficacy and quality, Agromed is committed to innovation and production of quality feed additives. Agromed has an established network of partners and distributors around the world, serving its growing customer base.

OptiCell® is a natural lignocellulose product made from fresh wood. With a high crude fibre content, OptiCell® is a valuable dietary fibre source. OptiCell® has a well-balanced combination of fermentable and non-fermentable fibre contents.  The positive effects of OptiCell® show:

  1. ·Optimal peristalsis of the small and large intestine

  2. ·Prebiotic effect in the large intestine contributing to a higher lactic and butyric acid production

  3. ·Higher water absorption and drier faeces

  4. ·Binding of pathogens

All together, the positive effects result in better gut health and positive influence of digestion.

For more information, visit

About EFEV:

EFEV is a leading company in distribution of feed additives and animal health products in China. EFEV has set up more than 20 branch companies in main provinces and provide products, programs or total solution to thousands of feed mills and large farms through their professional team which includes PhD and about 40 Master/MBA holders.

For more information please visit

For more information on LinkAsia Partners, please email or visit