Agromed signs distributor agreement with BEC Feed Solutions in Australia

  1. -Partnership aligns with plans to capture demand in Australia market

Singapore, 27 September 2011 - Agromed Austria, a leading provider of premium natural feed additives, today announced that it has appointed BEC Feed Solutions as the distributor for the OptiCell® range of products in Australia. This new partnership enables Agromed to capture the growing demand for natural eubiotic fibre sources with its OptiCell® product range.

Helmut Grabherr, CEO of Agromed Austria said, “Agromed is very committed to providing a strong distribution channel and we are confident BEC Feed Solutions is the right partner to help expand our presence in the Australian market. BEC’s expertise in providing professional service, support, logistics and having a large existing footprint in the Australia market were key to the decision.”

Ton Hovers, COO of BEC Feed Solutions said, “We are pleased to partner with Agromed to offer OptiCell®, a new generation lignocellulose, to our customer base. Given OptiCell®’s success in other countries, we know we have a star product on hand and will be positioned for success.”

“This agreement is key to Agromed’s strategy to open up new market opportunities in Asia Pacific. Adding BEC as a new distributor for OptiCell® demonstrates Agromed’s focus on optimizing our channel to build marketshare in the important Australia livestock market,” said David Saunders, CEO of LinkAsia Partners.

OptiCell® is a natural lignocellulose product which offers a very competitive value proposition with proven performance benefits at a cost comparable to other fibre sources.  With a well-balanced combination of fermentable and non-fermentable fibre contents, OptiCell® is well recognized as a valuable, high density dietary fibre source for modern feed programs.


About Agromed

Agromed is a leading provider of premium natural feed additives based out of Austria. Based on a philosophy of producing natural products for natural nutrition that yet meets today’s stringent demands for efficacy and quality, Agromed is committed to innovation and production of quality feed additives. Agromed has an established network of partners and distributors around the world, serving its growing customer base.

OptiCell® is a natural lignocellulose product made from fresh wood. With a high crude fibre content, OptiCell® is a valuable dietary fibre source. OptiCell® has a well-balanced combination of fermentable and non-fermentable fibre contents.  The positive effects of OptiCell® show:

  1. Optimal peristalsis of the small and large intestine

  2. Prebiotic effect in the large intestine contributing to a higher lactic and butyric acid production

  3. Higher water absorption and drier faeces

  4. Binding of pathogens

All together, the positive effects result in better gut health and positive influence of digestion.

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About BEC Feed Solutions

In their 25 year history BEC has developed extensive production capacity and distribution channels in conjunction with a state – of – the – art quality management system. Together these factors have enabled them to become a leading B2B and B2F manufacturer and supplier of Vitamin/Mineral supplements and feed ingredients. BEC is a firmly established distributor of globally sourced feed ingredients and commodities and is dedicated to servicing the major food producers in the Australian stock feed industry with the highest quality animal nutrition and performance.

For more information, email or call +61 (7) 3723 9800

For more information on LinkAsia Partners, please visit