Agromed Austria appoints Gladron Chemicals as distributor of OptiCell® and FibreCell® products in Malaysia


Singapore, 14 October 2010 - LinkAsia Partners today announced that Agromed Austria, a leading provider of premium natural feed additives, and Gladron Chemicals, an established supplier of animal health and nutritional products, have sealed a distribution agreement for OptiCell® and FibreCell® products in Malaysia.


Under the agreement, Gladron Chemicals is the appointed distributor for the OptiCell® and FibreCell® line of products in Malaysia. Plans are underway to launch the unique   lignocellulose products in Malaysia.


“It is extremely important for Agromed to identify a partner that shares the same goals as Agromed and has the experience and resources to support customers in Malaysia,” said Helmut Grabherr, CEO of Agromed. “Gladron clearly fits in with our plan to develop the business for OptiCell® and FibreCell® products in this important market.”


“Gladron is delighted to be the appointed distributor for the OptiCell® and FibreCell® line of products in Malaysia,” said Howard Lee, Executive Director for Gladron Chemicals. “The unique product line is a great complement to our existing portfolio of high quality feed products for the demanding animal feed market.”


“Gladron is a highly regarded supplier of animal health and nutritional products with good local knowledge and strong distribution network,” said David Saunders, CEO of LinkAsia Partners. “We believe that the Gladron team is well equipped to launch the OptiCell® and FibreCell® products and bring its tremendous value to the dynamic animal feed industry ranging from poultry and swine to aquaculture and pet food.”


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About Agromed

Agromed is a leading provider of premium natural feed additives based out of Austria. Based on a philosophy of producing natural products for natural nutrition that yet meets today’s stringent demands for efficacy and quality, Agromed is committed to innovation and production of quality feed additives. Agromed has an established network of partners and distributors around the world, serving its growing customer base.


OptiCell® is a natural lignocellulose product made from fresh wood. With a high crude fibre content, OptiCell® is a valuable dietary fibre source. OptiCell® has a well-balanced combination of fermentable and non-fermentable fibre contents.  The positive effects of OptiCell® show:

  1. Optimal peristalsis of the small and large intestine

  2. Prebiotic effect in the large intestine contributing to a higher lactic and butyric acid production

  3. Higher water absorption and drier faeces

  4. Binding of pathogens


All together, the positive effects result in better gut health and positive influence of digestion.


FibreCell® is a natural lignocellulose product made from fresh wood, as a first generation product. With a high crude fibre content, FibreCell® is a valuable fibre source for animal nutrition. The high content of fibre contained in FibreCell® makes it a valuable fibre supplement and positively influences digestion.


For more information, visit www.agromed.at


For more information on Gladron Chemicals, please visit www.gladron.com

For more information on LinkAsia Partners, please visit www.linkasiapartners.com